Top 3 Worst Answers to "Why Do You Exhibit At XYZ Show?"
- We go there every year.
- All of our competitors are there.
- The boss loves San Antonio in July.
Sometimes the best consulting advice we give is not to attend a show. Change in attendees buying behavior patterns, unverifiable show data, demographic shifts and product life cycles are just a few of the reasons.
Our consultants will work with you to determine objectives and establish standards of event effectiveness. Coupled with robust budget analysis, we’ll make sure you go smart or stay home.